We've got some news to share. Earlier this month, The Plumbing Sales Coach announced the launch of Blueprint — a new structured coaching and training program built specifically for plumbing businesses. The press release was picked up by 303 news outlets, including The Associated Press, Morningstar, WXIN-TV FOX-59 Indianapolis, and Plumbing & Mechanical Magazine.
This kind of coverage matters not because of the attention — it matters because the plumbing industry is at a turning point, and Blueprint is our answer to what owners, technicians, and CSRs keep telling us they need.
Why Blueprint, and Why Now
The U.S. plumbing industry is staring down a shortage of 550,000 plumbers by 2027, with projections reaching as high as 1.4 million by 2030. Owners don't just need more bodies in the field — they need better-trained people across every seat in the business: technicians on the truck, CSRs on the phone, and leaders setting the standard.
As founder and CEO Chris Fresh put it in the announcement:
"We built Blueprint because plumbing companies don't need another sales pitch — they need a system. One that trains every role, aligns the team around serving the customer, and actually moves the numbers. That's what Blueprint does."
What Blueprint Actually Includes
Blueprint brings together the three things plumbing owners have been asking us to combine into a single program:
- Role-based training for technicians, CSRs, managers, and owners — each seat gets its own track, not a generic "sales course."
- Tech Bootcamp — a focused skills intensive for field technicians that drills the Relationship → Diagnose → Value Stack framework until it becomes muscle memory.
- Bi-weekly coaching — live sessions with the PSC coaching team to work through real calls, real objections, and real pricing conversations from the week.
Three Ways to Work With Us
Alongside Blueprint, we've reorganized our offerings so every plumbing company can find the right starting point:
The Labor Shortage Is a Sales Problem Too
Here's something the industry headlines don't always say out loud: a plumber shortage isn't only a recruiting problem. It's a revenue-per-truck problem. If you can't add headcount fast enough, the only way to keep growing is to help every tech already on the road deliver more value on every call — the right way.
That's the bet behind Blueprint. Every hour a tech spends in a customer's home should be an hour where the customer feels served, heard, and given real options. That's how tickets grow without the customer ever feeling sold.
What the Coverage Said
Across the 300+ outlets that ran the story, a few themes kept showing up:
- The structured, role-based approach — Blueprint isn't a sales seminar, it's an operating system.
- The urgency of the labor gap — with shortages projected up to 1.4 million plumbers by 2030, training existing teams is no longer optional.
- The "Always Be Serving" philosophy — a direct contrast to the pressure-sales reputation the trades have spent decades living down.
You can read the full story on AP News, FOX 59, Morningstar, or Plumbing & Mechanical Magazine.
Ready to see if Blueprint is the right fit for your plumbing company?
See If Blueprint Is Right For You →