I Didn't Come From
A Business School.
I Came From the Navy,
Sales, and Years
of Grinding.
When I was coming out of high school, my options weren't great and I didn't create a lot of them for myself. I ended up joining the Navy, and that decision changed everything.
When I came back from service, I went into construction. From there I found my way into sales — and that's where everything clicked.
Learned the fundamentals of presenting value, building trust with customers, and closing without pressure.
Became the top sales representative in the entire country. That's when the philosophy started to take shape — serve people, and the revenue follows.
Walked into a struggling local shop — $13,000 a week, three beat-up trucks, owners who didn't want to be owners anymore. Turned it around. That was the moment I knew this was my calling.
Applied the same principles across multiple businesses — proving the framework works across markets, team sizes, and industries.
Launched to give every plumbing business owner, technician, CSR, and manager the playbook nobody ever handed them. Today, PSC trains companies across the country.
Grew into one of Spotify's top 10% most shared and followed podcasts in the home services space. The #1 service plumbing podcast on the internet.
"People don't want to be sold. They want to be served. And when you lead with service, the money follows."
— CF, The Plumbing Sales CoachToday Chris works with plumbing companies worldwide — from two-truck operations trying to get organized, to multi-truck businesses that have hit a ceiling and can't figure out why. His coaching isn't theory. It's the same system he built, used, and refined across every business he's touched.
The results speak for themselves. Clients going from $600K to $4 million in two years. Technicians tripling their average ticket without pressure tactics. CSRs booking more calls. Owners finally stepping back from the day-to-day.
The "Always Be Serving" Philosophy
Most sales training in the trades is built around closing — scripts, objection handling, pressure tactics designed to get a yes before the customer changes their mind. Chris's approach is the opposite. He teaches that when a technician genuinely serves the customer — takes time to understand the full problem, explains the options clearly, and lets the customer choose — the sales happen naturally, the ticket goes up, and the customer comes back. Service is the strategy. Closing is the result.